About Us

Sensational Beginnings is dedicated to providing parents with top-quality products that incorporate early learning and fun for children and families. Sensational Beginnings looks far and wide for the best and the brightest, the latest and the tried-and true. Since the first catalog mailing more than 26 years ago, Sensational Beginnings has expanded its offerings to provide products for children from infant, through preteen years.

Charitable Giving

Buy a Toy, Give a Toy

Sensational Beginnings, in partnership with Creative Kidstuff, GreaterGood and Soles4Souls facilitates the donation and distribution of product surplus to children worldwide who otherwise would not be able to enjoy high quality toys and benefit from the power of play. Every purchase made at Sensational Beginnings contributes to this initiative through the Buy a Toy, Give a Toy program.