When not just any shades will do. Sensational Beginnings wouldn't just carry any old sunglasses. They'd have to offer superior UV protection for both 'A' & 'B' rays (they do). Then they'd have to be durable ...

Fun in the sun minus pesky UV rays = Konfidence™. When your child hits the beach in this space-age threads, the fun stays in and the sun stays out, thanks to Konfidence's special 50+ UPF polyamide/elastane fabri ...

The most important thing your child can take to the beach, this legionnaire-style hat keeps the sun off your child's head with the utmost coverage. Specify size: S (0-12 months), M (1-3 years), L (4-6 years) ...

The most important thing your child can take to the beach, this legionnaire-style hat keeps the sun off your child's head with the utmost coverage. Specify size: S (0-12 months), M (1-3 years), L (4-6 years) ...

Fun in the sun minus pesky UV rays = Konfidence™ gear. These space-age threads keep the sun out and the fun in, thanks to special 40+UVPF polyamide/elastane fabric that fits like a lightweight glove, plays well i ...

Fun in the sun minus pesky UV rays = Konifdence™ gear. Your child can learn to swim with style and Konfidence, working towards complete freedom in the water. Sleeker than most swimming aides, this 100% UVPF Neo ...

Fun in the sun minus pesky UV rays = Konifdence™ gear. Your child can learn to swim with style and Konfidence, working towards complete freedom in the water. Sleeker than most swimming aides, this 100% UVPF Neo ...

Fun in the sun minus pesky UV rays = Konfidence™ gear. These space-age threads keep the sun out and the fun in, thanks to special 40+UVPF polyamide/elastane fabric that fits like a lightweight glove, plays well i ...

Sun gear that offers you the ultimate in sun protection - 50+ UPF. High tech meets high fashion for outdoor and water play with this New Zealand inspired sunblocking swimwear. This short sleeve shirt features ...

Sun gear that offers you the ultimate in sun protection - 50+ UPF. High tech meets high fashion for outdoor and water play with this New Zealand inspired sunblocking swimwear. This short sleeve shirt featur ...

Sun gear that offers you the ultimate in sun protection - 50+ UPF. High tech meets high fashion for outdoor and water play with this New Zealand inspired sunblocking swimwear. Board shorts feature light ...

Fun in the sun minus pesky UV rays = Konfidence™. When your child hits the beach in these space-age threads, the fun stays in and the sun stays out, thanks to Konfidence's special 50+ UPF polyamide/elastane fab ...

Sun gear that offers you the ultimate in sun protection - 50+ UPF. High tech meets high fashion for outdoor and water play with this New Zealand inspired sunblocking swimwear. Board shorts feature light ...

Sun gear that offers you the ultimate in sun protection - 50+ UPF. High tech meets high fashion for outdoor and water play with this New Zealand inspired sunblocking swimwear. Bucket hat features flip up or down ...

Sun gear that offers you the ultimate in sun protection - 50+ UPF. High tech meets high fashion for outdoor and water play with this New Zealand inspired sunblocking swimwear. Bucket hat features flip up or down ...

Splashin' fashion on the outside and an Ultimate Swim Diaper on the inside. Let your child splash with confidence. The built-in swim diaper has a waterproof outer layer and wick away liner. This colorful 2-pie ...

Fun in the sun minus pesky UV rays = Konfidence™. When your child hits the beach in this legionnaire-style hat, the fun stays in and the sun stays out, thanks to Konfidence's special 50+ UPF materials that play w ...

This everyday essential protects your child's head and neck with a big wide brim. A comfy fit, thanks to a chin strap and drawstring. Infant sizing: fits 10-25 lbs. Circumference of inside hat is 18 inches. T ...

This everyday essential protects your child's head and neck with a big wide brim. A comfy fit, thanks to a chin strap and drawstring. Infant sizing: fits 10-25 lbs. Circumference of inside hat is 18 inches. T ...

This everyday essential protects your child's head and neck with a big wide brim. A comfy fit, thanks to a chin strap and drawstring. Infant sizing: fits 10-25 lbs. Circumference of inside hat is 18 inches. T ...